Calculate essential SaaS metrics including MRR, ARR, churn rate, customer lifetime value, CAC payback period, and LTV:CAC ratio. Get a health scorecard for your SaaS business and 12-month revenue projections.
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Key metrics include MRR (Monthly Recurring Revenue), ARR (Annual Recurring Revenue), churn rate, LTV (Customer Lifetime Value), CAC (Customer Acquisition Cost), and the LTV:CAC ratio. Together they indicate business health and growth potential.
A LTV:CAC ratio of 3:1 or higher is generally considered healthy — meaning you earn 3x what you spend to acquire each customer. Below 1:1 means you're losing money on each customer. Above 5:1 may indicate under-investment in growth.
Monthly churn rate = (Customers Lost in Month / Customers at Start of Month) × 100. A healthy B2B SaaS typically has 2-5% monthly churn. B2C SaaS may see 5-10%. Lower churn dramatically increases LTV.
Using the SaaS Metrics Calculator is simple: visit the tool page, enter your data or input into the provided fields, and get instant results. No downloads, installations, or sign-ups are required. The tool runs directly in your web browser for maximum convenience.
Yes, the SaaS Metrics Calculator is 100% free to use with no limitations. There is no registration required, no daily usage caps, and no hidden fees. You can use it as many times as you need.
The SaaS Metrics Calculator uses industry-standard formulas and algorithms to deliver reliable results. While the tool is designed for accuracy, results should be used as estimates and guidance. For critical decisions, always consult a qualified professional.
Yes, after running your calculation you can copy the results to your clipboard or take a screenshot. The SaaS Metrics Calculator displays a detailed breakdown so you can easily record or share your numbers. No account is required to use or save results.
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Calculate essential SaaS metrics including MRR, ARR, churn rate, customer lifetime value, CAC payback period, and LTV:CAC ratio. Get a health scorecard for your SaaS business and 12-month revenue projections.
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| Month | Subscribers | MRR | New | Churned | Cumulative |
|---|---|---|---|---|---|
| Now | 500 | $24,500.00 | -- | -- | $24.5K |
| M1 | 500 | $24,500.00 | +25 | -25 | $49.0K |
| M2 | 500 | $24,500.00 | +25 | -25 | $73.5K |
| M3 | 500 | $24,500.00 | +25 | -25 | $98.0K |
| M4 | 500 | $24,500.00 | +25 | -25 | $122.5K |
| M5 | 500 | $24,500.00 | +25 | -25 | $147.0K |
| M6 | 500 | $24,500.00 | +25 | -25 | $171.5K |
| M7 | 500 | $24,500.00 | +25 | -25 | $196.0K |
| M8 | 500 | $24,500.00 | +25 | -25 | $220.5K |
| M9 | 500 | $24,500.00 | +25 | -25 | $245.0K |
| M10 | 500 | $24,500.00 | +25 | -25 | $269.5K |
| M11 | 500 | $24,500.00 | +25 | -25 | $294.0K |
| M12 | 500 | $24,500.00 | +25 | -25 | $318.5K |
| Metric | Good | Great | Elite |
|---|---|---|---|
| Monthly Churn Rate | < 5% | < 2% | < 1% |
| LTV:CAC Ratio | > 3:1 | > 5:1 | > 7:1 |
| CAC Payback | < 18 mo | < 12 mo | < 6 mo |
| Gross Margin | > 60% | > 75% | > 85% |
| Net Revenue Retention | > 100% | > 110% | > 130% |