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SaaS Metrics Calculator

Calculate essential SaaS metrics including MRR, ARR, churn rate, customer lifetime value, CAC payback period, and LTV:CAC ratio. Get a health scorecard for your SaaS business and 12-month revenue projections.

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How to Use SaaS Metrics Calculator

  1. 1Enter your subscriber count and average revenue per user.
  2. 2Input monthly churn rate and customer acquisition cost.
  3. 3Set your gross margin percentage.
  4. 4Review your metrics dashboard and health scorecard.

Frequently Asked Questions

Key metrics include MRR (Monthly Recurring Revenue), ARR (Annual Recurring Revenue), churn rate, LTV (Customer Lifetime Value), CAC (Customer Acquisition Cost), and the LTV:CAC ratio. Together they indicate business health and growth potential.

A LTV:CAC ratio of 3:1 or higher is generally considered healthy — meaning you earn 3x what you spend to acquire each customer. Below 1:1 means you're losing money on each customer. Above 5:1 may indicate under-investment in growth.

Monthly churn rate = (Customers Lost in Month / Customers at Start of Month) × 100. A healthy B2B SaaS typically has 2-5% monthly churn. B2C SaaS may see 5-10%. Lower churn dramatically increases LTV.

Using the SaaS Metrics Calculator is simple: visit the tool page, enter your data or input into the provided fields, and get instant results. No downloads, installations, or sign-ups are required. The tool runs directly in your web browser for maximum convenience.

Yes, the SaaS Metrics Calculator is 100% free to use with no limitations. There is no registration required, no daily usage caps, and no hidden fees. You can use it as many times as you need.

The SaaS Metrics Calculator uses industry-standard formulas and algorithms to deliver reliable results. While the tool is designed for accuracy, results should be used as estimates and guidance. For critical decisions, always consult a qualified professional.

Yes, after running your calculation you can copy the results to your clipboard or take a screenshot. The SaaS Metrics Calculator displays a detailed breakdown so you can easily record or share your numbers. No account is required to use or save results.

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About SaaS Metrics Calculator

Calculate essential SaaS metrics including MRR, ARR, churn rate, customer lifetime value, CAC payback period, and LTV:CAC ratio. Get a health scorecard for your SaaS business and 12-month revenue projections.

NexTool's SaaS Metrics Calculator is completely free to use with no sign-up required. Your data is processed directly in your browser and never sent to our servers, ensuring complete privacy and instant results.

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Average Revenue Per User (monthly)
New customer growth rate for projections
Monthly upsell/cross-sell revenue as % of base
Monthly Recurring Revenue (MRR)
$24.5K
ARR
$294.0K
Annual Recurring Revenue
LTV
$784.00
Customer Lifetime Value
Avg. Lifespan
20.0 mo
Average Customer Lifespan
Annual Churn
46.0%
Yearly Customer Loss
Monthly Revenue Breakdown
Gross Profit
COGS
Gross Profit: $19,600.00 (80%)
COGS: $4,900.00 (20.0%)
LTV = $49 ARPU x 80% margin / 5% churn = $784.00
SaaS Health Scorecard
LTV:CAC Ratio
3.9:1Good
Good — Healthy business model. Customer value significantly exceeds acquisition cost.
Monthly Churn
5.0%Needs Work
Above average churn. Focus on onboarding, customer success, and product value.
Gross Margin
80.0%Excellent
Excellent SaaS margins typical of software-first businesses.
CAC Payback
5.1 monthsExcellent
Rapid payback allows aggressive reinvestment in growth.
Net Revenue Retention
97.0%Needs Work
Net contraction: losing more revenue than gaining from existing customers.
Overall Health Score
3.0 / 4.0
Good Health
Unit Economics
LTV:CAC Ratio
3.9:1
CAC Payback
5.1 mo
Net Revenue Retention
97.0%
Revenue per Customer
$49.00
per month
Gross Profit / Customer
$39.20
per month
LTV - CAC
$584.00
net value per customer
LTV vs. CAC Visualization
$200.00
CAC
$784.00
LTV
12-Month Revenue Growth Projection
Net growth rate: 0.0%/mo | Projected MRR growth: 0.0%
Month 0
MRR: $24,500.00
Subscribers: 500
Month 1
MRR: $24,500.00
Subscribers: 500
New: +25
Churned: -25
Month 2
MRR: $24,500.00
Subscribers: 500
New: +25
Churned: -25
Month 3
MRR: $24,500.00
Subscribers: 500
New: +25
Churned: -25
Month 4
MRR: $24,500.00
Subscribers: 500
New: +25
Churned: -25
Month 5
MRR: $24,500.00
Subscribers: 500
New: +25
Churned: -25
Month 6
MRR: $24,500.00
Subscribers: 500
New: +25
Churned: -25
Month 7
MRR: $24,500.00
Subscribers: 500
New: +25
Churned: -25
Month 8
MRR: $24,500.00
Subscribers: 500
New: +25
Churned: -25
Month 9
MRR: $24,500.00
Subscribers: 500
New: +25
Churned: -25
Month 10
MRR: $24,500.00
Subscribers: 500
New: +25
Churned: -25
Month 11
MRR: $24,500.00
Subscribers: 500
New: +25
Churned: -25
Month 12
MRR: $24,500.00
Subscribers: 500
New: +25
Churned: -25
M0
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
$0$12.3K$24.5K
MonthSubscribersMRRNewChurnedCumulative
Now500$24,500.00----$24.5K
M1500$24,500.00+25-25$49.0K
M2500$24,500.00+25-25$73.5K
M3500$24,500.00+25-25$98.0K
M4500$24,500.00+25-25$122.5K
M5500$24,500.00+25-25$147.0K
M6500$24,500.00+25-25$171.5K
M7500$24,500.00+25-25$196.0K
M8500$24,500.00+25-25$220.5K
M9500$24,500.00+25-25$245.0K
M10500$24,500.00+25-25$269.5K
M11500$24,500.00+25-25$294.0K
M12500$24,500.00+25-25$318.5K
End-of-Year MRR
$24,500.00
End-of-Year Subscribers
500
MRR Growth (12mo)
+0.0%
SaaS Industry Benchmarks
MetricGoodGreatElite
Monthly Churn Rate< 5%< 2%< 1%
LTV:CAC Ratio> 3:1> 5:1> 7:1
CAC Payback< 18 mo< 12 mo< 6 mo
Gross Margin> 60%> 75%> 85%
Net Revenue Retention> 100%> 110%> 130%
Benchmarks vary by market segment. B2B SaaS typically has lower churn than B2C. Enterprise SaaS aims for higher NRR through expansion revenue.
How SaaS Metrics Are Calculated
MRR (Monthly Recurring Revenue)
MRR = Subscribers x ARPU
LTV (Customer Lifetime Value)
LTV = ARPU x Gross Margin / Monthly Churn Rate
Represents the total gross profit expected from a single customer over their entire relationship.
LTV:CAC Ratio
LTV:CAC = Customer Lifetime Value / Customer Acquisition Cost
A ratio below 1:1 means you spend more to acquire a customer than they generate. 3:1 is the widely accepted healthy target. Above 5:1 may indicate underinvestment in growth.
Net Revenue Retention (NRR)
NRR = (1 - Monthly Churn Rate + Expansion Revenue %) x 100
NRR above 100% means existing customers generate more revenue over time despite churn, a strong indicator of product-market fit.
Annual Churn Rate
Annual Churn = 1 - (1 - Monthly Churn)^12
Note: annual churn is NOT simply monthly churn x 12. A 5% monthly churn compounds to ~46% annual churn.